Viral Marketing With Ebook Campaigns
Viral marketing is one of the easiest ways to get a lot of traffic to whatever website you are promoting. Search engine optimization and Pay Per Click advertising can be time consuming and expensive. However, viral marketing costs little or nothing to put into action and it takes on a life of its own (like a virus), leading prospects to your website even when you aren’t actively advertising it. When you consider the other options available, successful viral ebook campaigns are the best way to get permanent streams of traffic, leads, and sales even years after its release.
1. Create
You don’t have to be an expert to create a great viral marketing product. A simple information product that contains important facts about your niche market or product is all you really need. First, find a subject matter that people are interested in and would be willing to tell others about. Depending on the market you are involved in, this could be a new technique or up-and-coming news. The best places to find “buzz” worthy topics for your ebook are forums and blogs. These are great resources for locating topics and alluring titles (very important) for your ebook.
2. Format
Next, you will want to decide on the format that you want to use to deliver your ebook. The formats available are EXE, PDF, HTML, DOC, and TXT. I recommend using a PDF format because it is available to both PC and MAC. You may need software to convert your ebooks to a PDF format and there are tutorials online that can show you how to convert your ebooks too. Also, make your ebook brandable by allowing partners to brand your ebook with their own affiliate links. There are PDF branding tools you can find on the Internet to use. Choose a user-friendly tool, so that the process of branding your ebook is made as easy as possible for your partners.
3. Circulate
Finally you need something to motivate people to pass it around. One of the most popular incentives is the branding right to the ebook. This allows individuals who want to pass your ebook around; the ability to rebrand the links located inside your ebook with their own affiliate links to make commissions on the sales generated from the distribution of your ebook. Always create a professional graphic for your ebook, also known as an ecover. Search for ‘ecover designer’ or ‘ecover designs’ on Google and you will find some good resources. You can also offer some promotional tools like articles, emails, pay per click ads and other advertising resources like banners that will help affiliates in promoting your viral ebook. The bottom line is: make it as easy as possible to promote your ebook and it will spread like CRAZY!
If you would like more information about viral marketing, branding, and ebook campaigns, Derek Bijnaam has an amazing system. He revels it here at http://viralpdf.blogspot.com/
Tags: affiliate marketing, ebook branding, exe, pdf, pdf branding tools, viral ebook, viral marketing, viral pdf
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