February 5th, 2008
My Secrets Of Networking Revealed - Part Two
Up to this point, you’ve begun to know and understand something about what’s important to your prospects. By asking questions, you have determined what’s working for them and what is not. Now it’s time to embellish this area of discontent in their lives. Assist your prospects to get in touch with the pain of what’s not working and make the costs of their problems real for them. You are now ready to present the possibility of a solution to their needs. Again, you must be engaged in a two-way conversation with your prospect. If you are doing all of the talking, they’re probably not listening. So go back and ask more questions.As you direct the course of the conversation with questions, you’re also fulfilling your prospects’ need to dominate the conversation by answering those questions. So ask the question, then let your prospect answer without interruption. Your listening will dictate where the conversation should go as your questions anticipate and preempt many potential objections.