January 6th, 2009

Building A Database - Use The Internet To Build Your Most Precious Business Asset

Without doubt, the most valuable asset in any business is its list of clients - its database. If you are not building your client database, you are not serious about business. This article explores the benefits of establishing and growing your client database as priority number one.

Why you should build a database of email subscribers for your business . . .

With postal costs being a major deterrent to traditional direct mailing campaigns, email marketing has proved to be a very cost-effective alternative in today’s economy. Of course, marketing through emails can be done to a purchased mailing list which gives mass mailing a whole new perspective. However, it is still best to build your own database of email subscribers or users.

February 16th, 2008

Should You Use Sales Letters Before You Cold Call

Remember the numbers game? Well, that is the same thought behind sending out sales letters. The hope is that with every hundred or so letters, a few sales will result.

If you don’t know how to make a call from scratch and build trust, it seems to make sense to rely on a letter, brochure, or e-mail to do the job. But once you learn how to cold call the right way – with the new mindset – you’ll realize that sales letters really aren’t any help at all.

Here are four reasons to consider making cold calls without referring to a sales letter:

February 5th, 2008

Top Ten Sales Mistakes

GREAT entrepreneurs don’t necessarily have to be natural born sellers to get their share of the market. Most people are daunted by the sales side of their business and can often shy away from making new contacts or cold calling. But I am a strong believer that with the right attitude and a good bit of planning, almost anyone can succeed in sales.

January 17th, 2008

Is It Really Possible To Win At The Recruiting Game On Line?

You might think that the hardest part of building a down line is in the recruiting. Fortunately for you –you have just stumbled upon this article and hopefully you will change your mind by the time it comes to a close. It is now no more difficult to recruit new members into your down line than it is for you to get on line, follow a few simple steps that systemize a process which allows you to put the power back into your own hands by utilizing a proven method to build your very own wealth building team. In order to leverage your efforts by no longer wasting valuable time and money on lead lists and cold calling you can now come out on top and win at the recruiting game so as to finally succeed in Network Marketing! Why not take control of your own wealth building abilities without stumbling through the typical difficulties associated to doing it the old hard way? In this day and age there are advanced principles and techniques that can be used to gain the upper hand on line that most people are not even aware of.

December 9th, 2007

How To Recognize And Diffuse Hidden Pressures In Cold Calling

Wouldn’t you like to make cold calling pleasant for both you and the other person? The best way to achieve this is to completely eliminate sales pressure.

Whenever potential clients feel sales pressure, they almost always respond with defense and resistance. Hidden sales pressure takes many forms. If we can avoid the ways we bring sales pressure into our cold calling, then we can stop triggering “The Wall.”

Here are four hidden sales pressures that we bring to our cold calling:

1. Focusing On the Sale


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