March 12th, 2008
Brand Does Matter
A group of young prospective employees were once asked to pretend they were fish and choose the pond they would like to swim in. On their left, was a water pool with plenty of water plants, fish food and filled with other small and large fish, which indicated that life was good but they had to fight for space as they grew in size. On their right, was a relatively smaller pond with very few fish, all of which were small, and less fish feed. However, it offered the new entrants more opportunity to explore the water body and find their own food. More than 80 per cent chose the first pond.