April 8th, 2008
If It Aint Broke - Leave It Alone!
One of the biggest mistakes I see both veteran and newbie marketers alike make is switching up and changing marketing campaigns that still work.
The question is why? If a marketing campaign is working and making money why not just leave it alone?
I think there are four good answers to that question:
1. BOREDOM. We marketers tend to get bored easily. Sometimes we screw around with perfectly good marketing campaigns simply because we’re tired of them, and we’re trying to break up the monotony a little bit.