April 3rd, 2008
The Fundamentals of the Truck Advertising Scorecard
The viability of truck advertising can be determined using the right performance measure. In assessing the performance using truck advertising scorecard, there are proper indicators involved.
The indicators that can be used in developing the truck advertising scorecard may not be too many. These indicators should be carefully chosen so as to have clear perspectives to be included in the scorecard for performance measure.
Outdoor advertising is one of the popular forms of advertising. This is characterized by placing ads, banners, and other promotional materials outside the domicile of the target markets. Among the advertising campaign that falls under this advertising form is truck advertising.