Here’s why you should create a brochure that gets noticed.
It’s simple, if you want buyers to notice your brochure, start by making it look great. We all know that content is king, but people aren’t attracted to text initially, they’re pulled in with a visually dynamic image first. Good looking images tap into peoples inner guides - the ones that are saying “if it looks good, it is good.”
Do you remember the days when going abroad on holiday, much less
actually owning an overseas property was a distant dream? It seemed
only attainable to the wealthy few.
Now it seems wherever I turn there are more and more people , you won’t be
the only ones!
About the author
Few years ago, I had an opportunity to discuss with one of Indonesian well-known ‘branding expert’ about “how we can survive as a graphic designer, specially a freelance graphic designer. Does style affect?” He said, “What is style?! Go to hell with it. Style is killing designer!”
His answer really shocked me, because I am a graphic designer who likes certain style of design, and without I realized people recognized my work by that style.
What he said might be true for graphic designers who work at advertising agency or some creative boutiques, because they have to be able to fulfill what clients need and obey their boss.