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What is Facebook?

Facebook was started in 2004 by two students, as an online alternative to the traditional yearbook and it has quickly become a classic example of the latest online craze called social networking.

Currently, Facebook has an estimated 31 million subscribers from around the world and last year it turned down a US$2.3 billion offer to purchase from Google!

Negative influence of Facebook

The impact this seemingly innocuous site is having on South African businesses is growing. There are over 170,000 South Africans registered and Facebook is costing business owners time and money (bandwidth) that they can’t afford.

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Meeting people is easy - especially on the Internet. In recent years social networking websites have helped blur the line between online and offline socializing, and simplified target audience marketing to a single mouse click. The hard part now is deciding where to meet everybody, and which version of yourself to present. But if you know your audience well enough, as do most social networkers, you’ll find your niche quickly.

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Money …. money …. money …. the more you get, the more you desire.

And as for the internet business entrepreneur, the more traffic he can generate, the better is his probability to make profits.

The internet is at an all-time high with millions of traffic hungry businesses making merry.

You are probably another one of those people with a bright idea trying to direct all the free traffic to your layout. In that case Squidoo is meant just for you.

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One of the greatest uses of social networking websites is how they try to change the way Internet marketing is being done. Internet marketing, by nature, means advertising your business through the Internet. These may be in the form of article marketing, link building, search engines, and, of course, social networking.

Why Social Networks Are Ideal for Businesses

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For the bargain prize of 117 millions pounds, Microsoft bought a 1.6% stake of Facebook. Other companies such as Yahoo or Google also wanted to invest in one of the most popular social networking websites but Facebook declined their offer.

The aim of this partnership is simply to increase profits through advertising on both sides. Microsoft will sell internet ads for Facebook outside the US. The company already had an agreement with Facebook to provide banner advertising and links to the US version of the social networking site. This was the part of the deal discussed during several weeks. With this acquisition, Microsoft will become the exclusive third party seller of overseas advertising outside the US on Facebook. Knowing that the social networking site currently has 49 millions users, this could be a huge financial opportunity for Microsoft.

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Screencast is a digital recording of computer screens, full screens or screen regions and usually comes with an audio narration to describe the on-screen actions. The term screencast dates back to 2004 with an interesting story.

In 2004, a columnist Jon Udell invited readers of his blog to propose names for the emerging genre. In all the suggested terms, Udell selected screencast, which was proposed by both Joseph McDonald and Deeje Cooley. His “Heavy metal umlaut” screencast is a well-known example - which explains how Wikipedia works.

http://weblog.infoworld.com/udell/gems/umlaut.html

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